Tag Heuer Connected – Modular 45 Launch

A couple of years back, the very first Connected watch had been presented by the company to the world. There had been some issues with it, nothing serious really but more on the carriage of the Swiss Made branding, you see… some components for the microchip were not being manufactured overseas; this is the primary reason why the branding could not be placed on the first iteration of the Connected line.

Fast forward to today, when that hurdle had been passed, so shall the next Connected watch carry the Swiss Made badge very proudly and prominently on the Modular 45.

The Launch

At the atrium of SM Aura Premiere, a very intimate gathering of enthusiasts and media savants were seen buzzing about. There was an intent focus on the screens on stage as they came to life with a feed direct from Switzerland for the global launch of the Modular 45. The CEO of Tag Heuer told us all about the watch, how it is able to interface with even an analog one from their collection, and even demoed the exchange on stage. His contemporary in the Philippines, Area Sales Director – Mr. Romain Cans had the only Modular 45 on during this time, the rest of the display stock en route from customs.

The Modular 45

The watch’s name comes from its size (45mm diameter) and functional capacity: it is essentially a watchface that has everything else about it customizable to an incredible degree (heck even the crown is customizable if you wished it to be).


There’s a plethora of options especially when you’re ordering one online. Getting one from a physical store limits the customer to what they have in stock, but an online order allows one to select from the full range of colors… and there’s a lot!

The Modular 45 comes with Android Wear 2.0 and has its own GPS and WiFi radios giving it a lot more options and capabilities from the first Connected model. It is almost practically an entire phone sans the GSM messaging and calling functionality. Here are the specifications of the Modular 45:


Tag Heuer Connected Studio

Apart from physical customizations to the watch, the watchface is also customizable thru the Connected Studio which allows for greater personalization displaying only the information that is fit for the user.

The Price

This collection starts from Php 81,999 and can go up to Php 162,999 for select configurations

The Modular 45 is surely a step up from its two year old predecessor, it has a price to match but the functionality that you should get out of a smartwatch is all there, engineered with Swiss precision and timeless luxury. Watchworks carries them locally so pay a visit if and when you’re looking to equip your wrist with this fine smartwatch.

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