Asus Zenfone 3 Zoom and Zenfone Live Unveiled

An air of mystery had been hovering about the Asus Zenfone 3 Zoom this past week as teaser photos kept cropping up of a brand new ambassadress for their camera-centric Zenfone 3 variant.

At the Penthouse 8747 a couple of days earlier, Yassi Pressman, popularized for her role as Alyanna in Probinsyano, had been revealed to be the new face of the Zenfone 3 Zoom during the smartphone’s launch alongside a completely new and very compelling offering in the Zenfone Live which is a budget friendly device that features the world’s first “live beautification mode”. Yassi expressed her delight on the excellent front facing camera, itself a prime lens in the 13-megapixel f2.0 Sony IMX214, as well as the longevity of the Zenfone 3 Zoom’s 5000mAh battery that is coupled with the very efficient and capable Snapdragon 625.

The event had also been graced by celebrated photographer-ambassadors Ricky Ladia and Jasper Tejano, both of whom are completely convinced of the power and the capabilities of the Zenfone 3 Zoom that can, according to Jasper, output exhibit worthy shots and is perfect for street photography which is his favorite genre. Ricky used the prime lenses on the Zenfone 3 Zoom for everything from landscape to food photography leveraging the strength of the 25mm (Superpixel Main Camera) and 59mm (Zoom Camera) equivalent focal lengths on the twin camera system.

Participants were ushered into an experience zone after the presentation had concluded where miniatures were waiting to be taken photos of, making certain of the use of the zoom feature to catch all the minuscule details on the models and flora.

The Zenfone 3 Zoom ZE553KL with a 4GB/64GB configuration retails for Php 23,995 and comes bundled with a JBL bluetooth speaker, a clear case, and a ZenEar.

The Zenfone Live, configured with a 5″ HD screen and 2GB/16GB memory comes in at a mind-blowing Php 6,995 touting the Zenfone 3 series design language and the latest in live streaming in the form of BeautyLive.

Two launches were done by Asus that day, at the same time and with different venues; it had been a definite challenge I’m certain but they pulled it off with nary a hitch. Kudos to the teams that made it possible from Asus and Stratworks.

#Zenfone3Zoom
#CatchTheMoment

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