Archive for the ‘ News ’ Category

ASUS 10th Anniversary Celebrated with 10 Releases

At an event held at the newly minted Blue Leaf Cosmopolitan, Asus heralded their 10th anniversary with 10 computing devices for all market segments.

The celebration was headed by none other than Asus Philippines Country Manager Mr. George Su where with the help of his colleagues, each of the new, now available, products had been presented.

It includes my personal favorite – the AsusPRO B9440

Asus had also given out awards for all of their IT partners for all the help and support throughout.

It was a night of exuberance for ASUS and what lies ahead for the company and the consumers future. More information on the launched products after the jump.

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Nadine and Sony Philippines Partnership Reforged

13 July 2017 – At Seda Vertis North in Quezon City, esteemed 23-year old actress Nadine Lustre, together with Sony Philippines Managing Director Mr. Noboyushi Otake, sealed their partnership commitment anew.

Nadine had graced the presence of the group sporting headphones and a camera which represents the two product lines that she will be representing for the brand – digital imaging and personal audio. Nadine embodies the creative and fun loving youth of today’s generation. Her dynamic personality and innate love for music and photography strongly resonates with Sony’s target market here in the country.

Sony’s 2017 Extra Bass product lineup includes the

MDR-XB550AP Php 2,999
MDR-XB950N1 Php 12,999
Headphone units that bring beats with punchy bass, wired, wireless, and noice cancellation options as well as the

SRS-XB10 Php 2,999
And
SRS-XB30 Php 6,999
Stylish bluetooth speaker units that liven up any atmosphere with its very color, integrated lights, party linking, and even as an alternative source of power when necessary.

Nadine’s photographic inclination comes supported by the Sony ILCE-5100L. Coming in at black and white colorways and retailing for Php 34,999, the system opens up an entire world of imaging possibilities with a vast selection of lenses, ease of use and composition with the touch enabled and articulated screen, as well as wireless connectivity that allows the user to snap and share instantaneously.

#NadineforSony

Asus Zenfone AR Pre-Order Now LIVE

For 10 days starting from today – July 6, the highly anticipated Zenfone AR is already up for pre-order here.

In case you were wondering what the Zenfone AR is, it’s the crème de la crème of Asus Zenfone 3 generation. It sports the following boosted up specifications:

64-bit Qualcomm® Quad-Core Processor Snapdragon™ 821 @2.35GHz, optimized for Tango
Adreno™ 530
23MP Sony IMX318 27mm equiv. 6P OIS+EIS 4K f2.0 (rear) / 8MP OV8856 f2.0 (front)
256GB ROM / 8GB RAM configuration
WQHD 2560×1440 SuperAMOLED Gorilla Glass 4
Hybrid Dual SIM
3300mAh Battery with Quick Charge 3.0 USB-C
Android 7.0 Nougat with ASUS ZenUI 3.0
Price: Php44,995

It’s local launch was celebrated with Asus Philippines first ever 48hr Hackathon that awarded the best team with a Php 100,000 prize money as well as a 5 day immersion in Asus HQ in Taiwan, more on this after the jump.

So if you’re interested in the world’s forst Daydream and Tango enabled smartphone, here’s your chance to get it ahead of everyone else! You’d get plenty of free items along with it too: a ZenPower Ultra, an exclusive case, its very own tempered glass, and the VR cardboard ^^

PR after the jump

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The Brown & Proud Movement

2017 June 21 – At the Green Sun in Pasong Tamo, a movement has started to break ground. The Brown & Proud (B&P) Movement is something that you probably have already seen in your social feeds this past few weeks.

Finally unveiled yesterday, the B&P movement is a device driven hybrid business model that is fully feature packed. Joining the movement is as easy as 1-2-3: (1) Register online, preferably with a referral. (2) Pay for the brown device. And (3) wait for the “tool” to be delivered right on your doorstep.

The initial offering is called the “brown 1” it comes with the following specifications:
4.7″ HD IPS Display, Dual SIM, Quad-Core Processor, 4G LTE, Android Nougat, 16GB/2GB, 13MP/8MP, expandable with microSD, fingerprint sensor, with OTG support and a thickness of only 5.8mm. Premium build quality for just a few pesos shy of Php 10,000.

Brown 2, a higher end model with a higher cost, is going to be made available in August as well as a tablet called the Brown Tab 1.

This tool comes pre-installed with “Agila Brown” which is a lockscreen app that displays curated content for the members of the B&P community. Inspirational content, relevant news stories, and practically everything you could call “brown and proud”.

The package the tool comes in comes with an EON card, which is the e-wallet where all B&P community transactions will go through. The user would register this card and that would be where the cash flow comes in.

Joining the B&P movement sets you up for a “Brown Tree” which means that you get a referral code and if you encourage another two persons to join in, you get rewarded for that. An additional pairing system comes in after the referral payout that supplements your initial reward. It has a multi-level marketing flow that is, unlike all others, limited. A single brown tree can gain only a little over Php 1,000,000.00. And this is only the beginning.

More than the reward system, the B&P Dream Portal is truly where it is at. With an projected user base of 10 Million at the end of next year, the B&P Dream Portal becomes a sort of crowdfunding resource. Once registered, you can elevate yourself into an “inspirer” and you can show to the community what you’re passionate about – and it could be anything!

You’d like to mount a concert? The community can help with that!
You have an idea that you want to build? Let’s get funded through the community!
Starting up your business? You can get invested upon by members of the community as well.

It’s very practical math… you request for say Php 1,000 to fund your revolutionary new invention – when this gets posted, the entire user base of 10 Million will get wind of what you’re trying to accomplish, and if even a thousand of the users find your idea intriguing, then you have Php 1 Million in funding already. This is the true aspect of the B&P Dream Portal.

Don’t say I didn’t let you in on it. I hope to see your ideas on the portal really soon ^^ I’m almost certain you’re someone who embodies brown and proud as well. As their slogan clearly puts it: Its not the color of your skin, it’s the color of your heart!

Asus Zenfone 3 Zoom and Zenfone Live Unveiled

An air of mystery had been hovering about the Asus Zenfone 3 Zoom this past week as teaser photos kept cropping up of a brand new ambassadress for their camera-centric Zenfone 3 variant.

At the Penthouse 8747 a couple of days earlier, Yassi Pressman, popularized for her role as Alyanna in Probinsyano, had been revealed to be the new face of the Zenfone 3 Zoom during the smartphone’s launch alongside a completely new and very compelling offering in the Zenfone Live which is a budget friendly device that features the world’s first “live beautification mode”. Yassi expressed her delight on the excellent front facing camera, itself a prime lens in the 13-megapixel f2.0 Sony IMX214, as well as the longevity of the Zenfone 3 Zoom’s 5000mAh battery that is coupled with the very efficient and capable Snapdragon 625.

The event had also been graced by celebrated photographer-ambassadors Ricky Ladia and Jasper Tejano, both of whom are completely convinced of the power and the capabilities of the Zenfone 3 Zoom that can, according to Jasper, output exhibit worthy shots and is perfect for street photography which is his favorite genre. Ricky used the prime lenses on the Zenfone 3 Zoom for everything from landscape to food photography leveraging the strength of the 25mm (Superpixel Main Camera) and 59mm (Zoom Camera) equivalent focal lengths on the twin camera system.

Participants were ushered into an experience zone after the presentation had concluded where miniatures were waiting to be taken photos of, making certain of the use of the zoom feature to catch all the minuscule details on the models and flora.

The Zenfone 3 Zoom ZE553KL with a 4GB/64GB configuration retails for Php 23,995 and comes bundled with a JBL bluetooth speaker, a clear case, and a ZenEar.

The Zenfone Live, configured with a 5″ HD screen and 2GB/16GB memory comes in at a mind-blowing Php 6,995 touting the Zenfone 3 series design language and the latest in live streaming in the form of BeautyLive.

Two launches were done by Asus that day, at the same time and with different venues; it had been a definite challenge I’m certain but they pulled it off with nary a hitch. Kudos to the teams that made it possible from Asus and Stratworks.

#Zenfone3Zoom
#CatchTheMoment

BREAKING! The Zenfone 3 Zoom Pre Orders have opened!

From today until the 6th of April, eager consumers can already pre order their Zenfone 3 Zoom units via this microsite!

Below is the procedure you’re about to undertake:

Pre-order Program Mechanics:

1. Pre-orders for the ASUS ZenFone 3 Zoom (ZE553KL) are available on March 27, 2017 up to April 6, 2017.

2. Customers has to visit the ASUS Zenfone 3 Zoom Pre-order registration page at http://zenfone3zoomph.com/

3. Customers who will pre-order will get the following limited edition items.
· JBL Harman Portable Bluetooth Speakers worth Php 3,099
· ASUS ZenFone 3 Zoom (ZE553KL) Clear Case worth Php 699
· ASUS ZenEar worth Php 699

*Those who will pre-order from March 27 to April 6, 2017 will get an additional exclusive freebie, the ASUS Tripod worth Php 799.

4. Customers will be required to fill out a reservation form which includes the following details:

5. Customers will be notified via SMS once stocks are available for claiming. They will need to present their VALID ID and their confirmation letter and proceed to their chosen ASUS Zenfone Concept Store, ASUS Kiosk, or to any participating ASUS accredited dealer to pay the full amount on April 7th, 2017 until April 23rd, 2017.

6. Cash and credit card payments are accepted.

7. For credit card payments, ASUS Zenfone Concept Stores, ASUS Kiosk (depending on accredited banks) will honor straight, 3 months, 6 months and 12 months payment at 0% interest.

8. If the customer cannot present their VALID ID and confirmation letter upon claiming, they will not be allowed to avail of their pre-ordered units.

9. The customer’s reservation is valid from April 7th, 2017 to April 23rd, 2017.

10. Existing replacement and repair mechanics will be applicable once the unit has been availed.

11. For features and specification on ASUS ZenFone 3 Zoom (ZE553KL), please refer to our website at http://www.asus.com/ph.

Below are participating stores for the pre-order program:

What’re you waiting for? Don’t miss out on this fantastic offer from Asus!

LG 2022 Concept Phone Demoed

On the just completed KDrama series – “Tomorrow With You”, LG showed us a rather interesting piece of future technology. While everyone’s eyes are on the Samsung’s Note 8 and its almost bezel-less design and impending release, here we have a not so subtle hint at technology that might just be under development by the Korean competitor.

! Some spoilers might be inferred from the images to follow so if you have not yet watched the final episode, stop reading now !

It appears first at the gallery held by So Ri the friend of the female protagonist, Ma Rin:

They’re watching what appears to be a Youtube Live of a person (Secretary Hwang) talking about predictions that were leaked online. The branding is very visible and we don’t see any of it (phone brands) while the series was ongoing. The phone appears to be a curved glass model, fully transparent and without any side bezels.

It reappears at the residence of the male protagonist Yoo So Joon on a table upon receiving an email notifiction. It starts off in standby and comes to life with the alert.


This model is flat, unlike the previous one. Looking at it frame by frame, we could see some bleeding of the image here so it might have really been an image map on a planar surface that gets tracked.

Towards the end, we see more of it in action used inside a car and the final conversation between the lovers; once again there’s amazing tracking happening here – if it really is a mapped image only. The transparencies and the projection of the light are all too finely thought of.

This is for both the flat and curved version.

It’s a very possible scenario and what gets me is that the brand wont simply put their name there would they? It might have been an extremely expensive product placement for a non existent design, but then again this is broadcast and movie magic still applies here… What do you guys think?

Tag Heuer Connected – Modular 45 Launch

A couple of years back, the very first Connected watch had been presented by the company to the world. There had been some issues with it, nothing serious really but more on the carriage of the Swiss Made branding, you see… some components for the microchip were not being manufactured overseas; this is the primary reason why the branding could not be placed on the first iteration of the Connected line.

Fast forward to today, when that hurdle had been passed, so shall the next Connected watch carry the Swiss Made badge very proudly and prominently on the Modular 45.

The Launch

At the atrium of SM Aura Premiere, a very intimate gathering of enthusiasts and media savants were seen buzzing about. There was an intent focus on the screens on stage as they came to life with a feed direct from Switzerland for the global launch of the Modular 45. The CEO of Tag Heuer told us all about the watch, how it is able to interface with even an analog one from their collection, and even demoed the exchange on stage. His contemporary in the Philippines, Area Sales Director – Mr. Romain Cans had the only Modular 45 on during this time, the rest of the display stock en route from customs.

The Modular 45

The watch’s name comes from its size (45mm diameter) and functional capacity: it is essentially a watchface that has everything else about it customizable to an incredible degree (heck even the crown is customizable if you wished it to be).


There’s a plethora of options especially when you’re ordering one online. Getting one from a physical store limits the customer to what they have in stock, but an online order allows one to select from the full range of colors… and there’s a lot!

The Modular 45 comes with Android Wear 2.0 and has its own GPS and WiFi radios giving it a lot more options and capabilities from the first Connected model. It is almost practically an entire phone sans the GSM messaging and calling functionality. Here are the specifications of the Modular 45:


Tag Heuer Connected Studio

Apart from physical customizations to the watch, the watchface is also customizable thru the Connected Studio which allows for greater personalization displaying only the information that is fit for the user.

The Price

This collection starts from Php 81,999 and can go up to Php 162,999 for select configurations

The Modular 45 is surely a step up from its two year old predecessor, it has a price to match but the functionality that you should get out of a smartwatch is all there, engineered with Swiss precision and timeless luxury. Watchworks carries them locally so pay a visit if and when you’re looking to equip your wrist with this fine smartwatch.

Asus Zenbook 3 Deluxe Launch : Transcendence

The 15th of March saw three groundbreaking Asus Zenbook 3 variants revealed in literal fashion.

Starting out with a stage flanked by lights and culminating in an area with suspended ropes, three acrylic pedestals stood in palpable anticipation.

To the tune of Get This Party Started, a stream of ladies and gentlemen in high fashion worked the runway several completing their look with a Zenbook in hand. These were the work of celebrated designer Mr. Rajo Laurel and they match the style aesthetic with definitive flair.

A few moments pass and a single female form walks through from the backstage. Her presence was met with exaltation having been fully teased prior with photos and even videos leaving very subtle clues as to her identity.

Celestial by Mark Obra on 500px.com

Isabelle Daza went ahead and brought the most prestigious Zenbook 3, the finest variant, atop the central pedestal, a truly symbolic and monumental occurrence had just transpired – the very essence of transcendence.

Thence the two newest ambassadors of the prodigous Zenbook 3 Deluxe

Three size variants had been presented with the smallest – 13″ coming in with three different storage configurations : all solid state drives!

Here they are in numbers:

The Zenbook 3 Deluxe sports the latest Intel Core i7-7600, 14″ screen in a 13″ frame, FHD, 16GB, 2x Gen2 USB-C with Thunderbolt, 1x Gen1 USB-C, 4 Harman Kardon speakers, and weighs under 1Kg.

ZB3Deluxe 1TB Php 104,995
512GB Php 89,995
256GB Php 81,995

UX530 16GB 512GB GTX950M 15.6″ Php 69,995

UX430 16GB 512GB GTX940M 14″ Php 59,995

Props to @ASUSph and ID8 for a very successful and absolutely stylish launch event!

#ZenbookXRajoLaurel
#Transcendence

SALE! Asus Zenfone 3 Max Series

What could possibly be better than a phone that has a battery that lasts for days with excellent optics and superb build quality? One that’s on sale is what’s better!

With a thousand and five hundred of respective 5.5″ and 5.2″ units, the Asus Zenfone 3 Max has brought its price just under 10k! It’s a hard one to resist at this price point.

Kick start your summer with the phone that would tire you out before it needs to be recharged!

Asus Zenfone 3 Max 5.5″ now at Php 9,995 and the Asus Zenfone 3 Max 5.2″ now at Php 8,495